Transparency in Tracking.
Our policy on cookies is designed for clarity, not concealment. We explain what we collect, why we collect it, and how you can control it.
Why We Use Cookies
Cookies are small text files placed on your device to help our site function correctly and to understand how visitors interact with our content. For a marketing agency like Reachivo, this isn't about intrusive surveillance; it's about improving the user experience and measuring the effectiveness of our own work. We believe in a pragmatic approach: collect what is necessary for functionality and basic insight, anonymize aggressively, and never rely on cookies for sensitive personal data.
Types of Cookies & Your Control
Essential
Required for core functions like security, network management, and accessibility. Disabling these may break the site.
Analytics
Help us understand which pages are visited and how users navigate. Data is aggregated and anonymized.
Preferences
Remember your choices, such as language or consent settings, for a smoother next visit.
Managing Your Choice
Our global cookie consent banner, provided by our partner, appears on your first visit. You can review and change your preferences at any time by clicking the 'Cookie Settings' link, typically found in the footer of our site. This allows you to opt-out of non-essential cookies (like analytics) while keeping essential ones active. Please note that your choice is saved locally in your browser and applies only to this website.
The Balancing Act: Data vs. Experience
Practical Constraints
For Our Clients
We often advise clients on cookie strategy. A common scenario: a French luxury brand needs to meet strict GDPR compliance while still gathering data for personalization. The trade-off is between brand authenticity and technical precision. Our recommendation is always first-party data collection where possible, reducing reliance on third-party cookies.
For Our Own Site
We face the same dilemma. We use a minimal analytics setup to see which case studies resonate and which services attract attention. However, we deliberately avoid heatmaps or session recording tools that invade user privacy. We accept the limitation of knowing less, in favor of a more respectful site experience.
Decision Criteria
If a cookie doesn't directly improve functionality or our understanding of our own site's performance, it doesn't belong here. We audit our scripts quarterly.
Questions for Your Agency
If you're evaluating a marketing partner, here are pragmatic questions to ask about their data practices:
On Compliance
Q: How do you handle consent management for our campaigns?
A: We use compliant platforms that store consent records. We never run ads without proper consent signals.
On Ownership
Q: Who owns the first-party data collected from our site?
A: You do. We are merely stewards of your data, with a clear retention policy in our contract.
On Performance
Q: Do tracking scripts slow down our site?
A: We audit script impact. If a tool harms Core Web Vitals, we question its necessity.
On Ethics
Q: What’s your stance on third-party data brokers?
A: We avoid them. We build audience insights from your owned channels, not purchased lists.
On Transparency
Q: Can you show me exactly what is collected?
A: Yes. We provide a list of all vendors and cookie purposes, updated quarterly.
On User Control
Q: How easy is it for users to opt-out?
A: One click. A clear, accessible settings panel is non-negotiable for us.
Have Specific Questions?
If you're a current or potential client with detailed concerns about data handling, our team can provide the necessary documentation.